Competing in today's market requires Tennessee companies to exploit what make them unique. This is often done through branding, which includes using unique words, images and designs. The hope is that consumers and clients will begin to recognize the company by its brand, but that only happens if it remains unique. In order to do this, it would be beneficial to protect this piece of intellectual property, which is called a trademark.
In recent years, the increase in online shopping has transformed how people make purchases. It has also changed how people selling products do business. Computer technology allows unscrupulous individuals to mimic or even steal your trademark in order to sell products similar to the ones your company sells. People buy them because the recognize the images, designs and words your company uses, and when they are dissatisfied with their purchases, your business could suffer. Many of these issues arise on sites such as EBay and Etsy.
You may not be able to prevent these activities, but you can fight back against them using intellectual property law. Taking steps to trademark your brand provides you with legal options if someone else either outright uses your brand or uses something so similar that it confuses consumers. This is only the first step, however. You will need to keep your eyes open and your ear to the ground in order to know whether someone else is violating your trademark rights.
The future of your business could be in jeopardy if someone else uses your brand and tarnishes it. Whether you are looking to secure your trademark by registering it or you encounter someone violating your rights, you would probably benefit from some legal help. A Tennessee intellectual property attorney can help you determine the best way to secure your brand, register a trademark and defend it if necessary.